Promotional Material created for PSA Essentials's facebook splash page.
Informational sheet sent to all retailers whilst introducing new "Peel & Stick" product line.
Seasonal badges created for use by bloggers.
The creation of a collection: First, I scanned an old wood-cut alphabet from a vintage book (top left). Next, I used Illustrator to make clean black and white vector images of each letter (top right). From here, I create the packaging and layout for each section we will sell as separate collections (bottom).
Here is an example of a custom artwork stamp. The client sends me the image they want and I convert it onto a stampable format. In this example, the only image the customer had was very small and in color. I first eliminate all colors except black, then I create a vector outline of that image, and lastly, create their custom stamp. Some custom artworks are easier than others, depending on the size and use of color in the original artwork.
Another key aspect in my job at PSA, is creating visual aids for use inhouse. The above is an example of each of the collections we sell and their names. This helped clear up confusion between the warehouse, customer service and billing.
I also create the packaging for PSA stamps, collections, notecards, inks, etc. Above are some examples of the collection backer cards I have created. Note: Some of these were send to me in raster format, so I had to recreate them in vector.
We create stamps in batches of 24. Here is an example of one such batch (top left). I created this layout in InDesign, utilizing its multiple file-place feature. When I began at PSA, these layouts were done in Illustrator, where the designer would have to place each stamp individually. The creation of my updated layout has saved the company much time and money. Pictured below is a layout for a sheet of Skelanimal collections. With the use of a large-format printer, and my new layout designs, we can now print up to 66 collections in one run!
